Archive for May, 2010

Interesting Articles

29 May, 2010 | Joel Roggenkamp | 1 Comment

http://web.appstorm.net/roundups/design-roundups/10-marketing-resources-every-app-should-provide/
http://sendgrid.com - Great email application for email subscription lists.  I think I’ll use postmark.com for my web API, but this site has a really cool UI.

Blogging Directions

21 May, 2010 | Joel Roggenkamp | 5 Comments

This is my second year blogging.  I started an anonymous blog when I became a teacher which I used for professional reflections.  Each week, I would write an entry about something that happened in the week.  I would write about what went well and what could be improved.  This allowed me to grow as an educator and a writer.  The blog was consistently updated on a weekly basis.

I conceived of this blog as a place to inform users of my software products and any updates.  If Seth Godin was telling me that writing a blog would help my business, then by gosh, I was going to write a blog, the goal being to increase revenue for my software business.  Unlike my last attempt, updating this blog has been a chore and not something I entirely looked forward to.

Writing for personal reasons is much more fun to me than writing for business reasons.  I wasn’t seeing results from this blog.  My last teaching blog got a modest amount of traffic, but for me, the fun was in the writing, not in the having been read.  I didn’t have a results mindset for that blog like I did for this one.

I want to continue blogging but I’ve been thinking a lot about how to do it.  My teaching blog was successful for me because it was personal, I didn’t care about results, it had a narrow focus (selecting topics to write about was never a problem), and I was disciplined about updating it regularly.  I’ve decided to continue personal blogging, but not business blogging.

Most of my future blog posts will be at http://projecthatrick.blogspot.com.  This is a blog I set up to document my development efforts on a software project I was working on last summer.  When I was in high school, September would always come, and I’d wonder what the heck I did all summer long.  So I decided to start writing it down.  I kept a personal journal, with one short entry per day, each summer from high school through college.  The blog at http://projecthatrick.blogspot.com is a continuation of that endeavor.

I’ll keep this Best Attendance blog alive, but it will be repurposed.  It will contain less of the personal thoughts and opinions and will instead be used mainly for product announcements.

Don’t Forget These Resources

1 May, 2010 | Joel Roggenkamp | 2 Comments

Interview on MicroISV on a Shoestring

Pricing Is Marketing

One purpose of this blog is to serve as a scratchpad for myself where I can keep notes on business.  This stuff might be useful to other entrepreneurs as well.