Who You Should Read
Joel Spolsky: Writes on the business of software, founder of Fog Creek Software, author of Joel On Software
Jeff Atwood: Writes on software engineering and human factors, author of codinghorror.com, founder of Stack Overflow.
Steve Pavlina: Writes on personal development for smart people and how to add productivity to your life and business
Jason Fried: Because he is better than you.
David Hannemeir Hanson: Because he is better than you and Jason Fried.
Richard Florida: Writes on the creative economy, author of Rise of the Creative Class and Who’s Your City
Thomas Friedman: Expert on world affairs and globalization, author of The World Is Flat
Barry Schwartz: Writes on behavioral economics, author of The Paradox of Choice
Dan Airely: Writes on behavioral economics, author of Predictably Irrational
Dan Gilbert: Expert on what makes us happy. Look up his TED Talk.
Paul Graham: Founder of Y Combinator, a startup incubator; writes essays on economics, business, and computer science.
Patrick McKenzie: Founder of Bingo Card Creator, a bootstrapped one-man software company he built working five hours a week and is now is sole source of income. Follow his personal story at MicroISV on a Shoestring.
Eric Sink: Because he started a high tech company in a cornfield.
Garrison Keillor: Because he is better than you, Jason Fried, and David Hannemeir Hanson.
Malcolm Gladwell: Writer for the New Yorker, author of Outliers and Blink.
Chris Anderson: Editor of Wired magazine, author of The Long Tail, writes on how to sell more of less.
Seth Godin: Trains business people how to tame their lizard brains.
24 April, 2010 at 7:32 pm
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